Cambridge Consultants
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Prepare for your futures with Research Portfolio Creation

Why do today what you can put off till tomorrow?

We have found that in order to achieve the future strategic ambitions of senior management, you have to work backwards from desired product launches and put in place the right seed projects early on to fuel a productive innovation funnel.

However, it is all too easy for research portfolios to spiral out of control; often projects expand, extend, deviate and lose a sense of purpose.  Good portfolio management links early stage research projects with development projects and product launches on an innovation roadmap. 

Our process focuses on the future

To try and predict the future it’s important to gather as much information as possible on factors such as consumer trends and competitor activity. This enables informed guesses to be made on what futures might unfold. 

Our Research Portfolio Creation (RPC) process addresses market, technical and organisational uncertainty to develop portfolios which are robust and achievable, no matter what the world throws at you.

Working with Philips Medical, we developed an R&D portfolio for one of their major businesses. Project selection was driven by customer validated insights. Several alternative portfolios were roadmapped to optimise the trade-offs between resource requirements and revenue potential. A representative group of stakeholders selected an achievable portfolio which was visibly aligned with prioritised customer segments.