Succeed in Radical Product Innovation with Structured Idea Management

Radical innovation demands early senior commitment

We help create senior management commitment necessary for radical innovation. We achieve buy-in from all stakeholders in the value chain by acknowledging their needs (even if they are in apparent conflict with each other) and translating them into project-specific criteria which underpin the innovation process.

Confidence in radical concepts starts out lower because innovative ideas rarely cover complete concepts

The Structured Idea Management (SIM) process recognises that innovative ideas begin life as indistinct fragments of recognisable concepts.  These valuable ideas have to be nurtured and, by facilitating the right discussions with the right people, at the right time, they are evolved into concepts that are believed in across the organisation. 

Radical innovation manifests itself in many different ways

The approaches employed in SIM can be used for a range of concept searches, from market diversification to radical cost reduction.  For example:

• For Proctor & Gamble we explored across a range of diverse markets for a new application to exploit an existing electrostatic spray technology.  We identified foundation spray as the most promising application; the resulting product was launched as the SKII Air Touch in Japan, achieving $10million sales in the first month.
  
  
• For Scotts Miracle-Gro we used SIM to generate breakthrough new product concepts in growing media, a highly cost sensitive commoditised market. The challenge was to create demand equivalent in quantity to 142 olympic sized swimming pools full of their product.
  
  
• For Tour & Anderson AB we were able to reduce the cost of a range of Balancing Valves by 30% whilst maintaining critical product attributes.  The project resulted in “the best differential pressure controller in the HVAC business”.