Cambridge Consultants
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28th April 2010

Next generation Suma technology the key to new 3D world

  • New interface designed to offer innovative and ergonomic navigation for 3D applications and software


Cambridge Consultants, a leading technology product design and development firm, today unveiled the eagerly anticipated second phase of its innovative Suma enabled technology. With more and more internet, computer and gaming based applications being displayed in 3D, this flexible platform technology offers enhanced functionality for PC peripherals, giving users a futuristic level of navigation. Enabling full analogue control from all fingers and thumb, the latest Suma technology has been developed into an ergonomic “Suma mouse” concept, showcasing its versatility and ability to unlock the human sense of touch when interacting with next generation applications.  

Unlike a traditional mouse, the new Suma mouse concept makes the “click, pan, zoom, tilt” manoeuvres required when browsing a 3D environment a much more intuitive and natural experience. Squeezing, stroking, rotating and pressing the Suma skin will all give an individual reaction on screen.

With everyday applications such as Google Maps and Street View now rendering in three dimensions, there is a growing demand for the right interface to exploit their potential. When using a Suma enabled mouse, there are no set boundaries for how to hold it or where to place your fingers. A “Suma skin” enabled mouse can recognise how the user is holding it and wherever they have placed their fingers, making it a comfortable and natural process.

While consumers are now familiar with gesture-based controls and motion feedback, these do not fully exploit the subtlety and flexibility of our hands’ control capabilities to the degree Suma technology can. With this increased versatility, and without the requirement for distinct and separate buttons, the next generation of 3D computer and gaming devices can be much more ergonomic in their design.

Moving on from the squeezable interface débuted at CES 2010, the new Suma platform can be implemented in any shape, from mouse to joystick, integrating an analogue deformation sensor within the device. The sensor network can be tuned to each application, including resolution, sensitivity and stiffness of the deformable layer and active area. The Suma skin can be integrated at an incremental parts cost of less than US$1, allowing it to be designed into conventional controllers, as opposed to specialist equipment.

“Many existing mainstream 2D applications are now rendering in three dimensions, for example Google Street View. Yet despite this rise, consumers have been lacking an interface to elegantly navigate a three dimensional environment” said Duncan Smith, head of Consumer Product Development at Cambridge Consultants. “The second concept of Suma is equally applicable to today’s technology as it is tomorrow’s 3D displays. About one quarter of the motor cortex of your brain is dedicated to the muscles in your hands. No other technology captures the power of this the way Suma does.”

The latest Suma technology platform will be demonstrated for the first time at Booth #28, Front End of Innovation 2010 conference, May 3-5, 2010 at the Seaport World Trade Center Boston.

Notes for editors:

Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide.  For over 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies.  With a team of over 300 engineers, designers, scientists and consultants, in offices in Cambridge (UK) and Boston (USA), Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, transport, energy, cleantech and wireless communications. 

Created by three Cambridge graduates in 1960, the company has grown into a leading technology business, renowned worldwide for its ability to solve technical problems and provide innovative, practical solutions to commercial issues.  In 2009, the company was awarded the prestigious Queen’s Award for Enterprise in International Trade, and in 2011 was awarded a second Queen's Award, this time for Innovation. For more information visit: www.CambridgeConsultants.com

Cambridge Consultants is part of Altran, the European leader in innovation and high technology consulting.  The Group’s 17,500 consultants, operating worldwide, cover the entire range of engineering specialities, including electronics, information technology, quality and organisation.  Altran offers its clients ongoing support throughout the innovation cycle, from technology watch, applied basic research and management consulting to industrial systems engineering and information systems.  The Group provides services to most industries, including the automotive, aeronautics, space, life sciences and telecommunications sectors.  Founded in 1982, Altran operates in 20 priority countries.  In 2010, it generated a turnover of €1,430 million.  For more information visit: www.altran.com


For further information:

Cambridge Consultants

Patrick Pordage
Marketing Communications Director
Tel: +44 1223 420024
Patrick.Pordage@CambridgeConsultants.com

European PR

Ben Smith
EML
Tel: +44 20 8408 8000
cambridgeconsultants@eml.com

USA PR

Travis Small
Rasky Baerlein
Tel: +1 617 443 9933 etx:356
cambridgeconsultants@eml.com

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